![]() If you’ve ever added an HTML link to your website, the process for creating a click-to-text link is exactly the same. ![]() They also contain an “href” tag that signals where the link should lead. Without going down the coding rabbit hole, in HTML, links are set apart with the tag. Now that you have your link text and first SMS message written, it’s time to put the two together. Send this text to subscribe to recurring automated personalized marketing alerts (e.g. Make sure your first message gives them a taste of what they’re seeking and invites them to engage with you. When visitors click on your link, their default SMS app will launch with a pre-written message they can send you.Īs you create that default message, consider who your users are, what they’re looking for, and why they’re communicating with you. Skip the basic “Click here to text us” and go with Something like, “Enter to win $100 when you sign up for texts,” as Xero Shoes does.Ī perk to incentivize opt-ins will always work better than a lackluster call to action. Keep it simple and be sure to let readers know what will happen when they click and why they should do it in the first place. This is the text that your website visitors will read and click on. I’ll break it down for you here step by step. If that sounds like gibberish, don’t worry. ![]()
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